Table of Contents

Ocra’s Centralized Reporting provides a real-time overview of performance across all demand channels.

• Consolidated -> Aggregates all transaction activity across all demand channels into one single dashboard
• Actionable -> Provides data points for how far in advance customers are booking and how each channel is performing
• Real-Time -> Pulls in all transactions in real time for an “up-to-the-minute” view of cross-channel performance, so operators can make decisions instantaneously
• Standardized -> Standardizes how multiple demand channels name and refer to their data points (makes them all “speak the same language”)

How to View Reporting:

1. Log into your Ocra account
2. Click the hamburger button or three horizontal lines icon in the right hand corner. From the dropdown menu, select Reporting
3. Select Location(s) from the dropdown
4. Set Optional Filters
   1. Channels
   2. Dates

Overview tab

1. Overview of KPIs: an overview of the Key Performance Indicators (KPIs) will populate, displaying:

   1. Total Gross Revenue
   2. Total Net Revenue
   3. Total Commission
   4. Average Rate
   5. Total Transactions
   6. Average Daily Transactions
   7. Cancellation Rate
   8. Average Occupancy
   9. Median Duration
   10. Median Booking Window

   

2. Explore additional sections for a deep-dive: Breakdowns, Customers, Transactions, and Activity

Breakdowns tab

Breakdowns is grouped by Channel or Vertical

1. In Channel, view graph data for:

   • Average Rate by Channel
   • Revenue by Channel
   • Transactions by Channel
   • Gross Revenue by Channel
   • Rollup by Vertical

   

2. In Vertical, view graph data for:

   • Average Rate by Vertical
   • Revenue by Vertical
   • Transactions by Vertical