What is Average Booking Window?

Average Booking Window (abbreviated in this guide as “ABW”) is the delta between when a consumer books and when their reservation begins.

It sheds light on your online consumers’ booking patterns so you can take the best action to maximize yield of your assets – for example, knowing when to make changes to rates and inventory based on how far in advance they’re booking.

<aside> 💎 ABW is a unique metric that’s not accessible in any of the individual channels’ sellers consoles. We’re able to surface it due the proprietary data that lives in Ocra.

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ABW is an extremely important metric because it ensures that the actions you take related to rates and inventory are meaningful, and that you capture the consumer when they are searching for parking in advance.

Why should you check ABW regularly?

<aside> ✅ By checking ABW regularly, you can game plan rate and inventory changes before the ABW starts so that the consumers booking in that window do so at optimized rates.

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<aside> ❌ If you wait to make rate and inventory adjustments within the ABW period, you’re missing out on an enormous opportunity to maximize yield.

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How to find ABW in Ocra:

1. Log in to Ocra: https://app.getocra.com
2. Navigate to the Reporting screen
3. Select a Location from the top drop down menu
4. In the KPIs section, find Average Booking Window in the bottom right
5. If desired, adjust the reporting window from “Last 30 Days” to “YTD” using the toggle in the top right of the At a Glance section

<aside> 💡 In the default view, ABW affords a holistic view of this delta across all of your online business, but it can also be broken down by demand channel(s) by unchecking boxes in the Channels section above the KPI dashboard.

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Use Case: ABW in action